Goal: win the action layer (not just visibility).
- 2.1 What RWG is and where it shows up on mobile
- 2.2 Eligibility + prerequisites (what must exist first)
- 2.3 Booking funnel basics: friction removal and measurement
- 2.4 Calls vs bookings: how feedback loops reinforce winners
Deliverable: Action Surface Map (call/book/directions) + tracking setup checklist